Saul McLeodpublished Case studies are in-depth investigations of a single person, group, event or community.
The real objective of a Case Study, in a marketing sense, is to be helpful and insightful enough for a prospective client to identify with the problem, understand the approach to get the solution, understand the level of complexity or ease! Not too elaborate, but a description good enough for anyone to understand the case study in the right context.
Problem Here is where it gets a bit tricky. Quantify the situation if you can, and provide elaborate description of the issues. The goal of this section is to get the reader to buy-in and empathize, and create an emotional connection.
This is crucial for the success of this case study. What exactly do you want to achieve, and how do you see the situation, and an ideal yet realistic outcome.
In my experience, many case study fail here. Instead, articulate in your own words, a description of the relevant solution in strict accordance to the problem mentioned above.
No need to over-complicate — the simpler and more concise — the better! Implementation The implementation description is one of the most elaborate of the steps.
If this part was complex, no need to describe everything, but provide a good overview, with hard numbers. You would want to make this look real and authentic, and not just sell the dream. Results Throw the confidentiality out of the window.
This is your time to shine, and convince the reader that the solution actually solved the problem. It may have had challenges in the process, but overall the results were…. Like any other marketing activity, putting a Case Study together should generate results — clicks, shares, leads, inquiries and ultimately — sales!
To be effective, you must include enough information in your marketing materials to help the reader make an informed decision. Giving them the right information, in a believable and easy to digest format, will go a long way in helping you achieve your marketing goals. The last two parts of the case study should not necessarily present a successful outcome of the activity.
In some cases it would make sense, especially when selling a case study to drive internal change into upper-management, to showcase an activity that failed, and requires a new thinking or direction altogether.
Share your views in the comments below, and share with your peers.Four-Step Learning Process. Darden’s case study method is based on a four-step learning process, which allows for complete understanding and integration of the materials.
Read and consider each case on your own. You must identify problems, define alternatives, analyze data, make decisions and outline a course of action. Over the past years, I came across too many “case studies” outlining the objective of the campaign or initiative, the method of delivery, and a fluffy outcome.
Steps In a Case Study Method Essay Sample. All studies require that a research problem be identified and stated, and must be simple, concise, and in clear terms. Such problem will be the focus of a case study.
State the Objectives of the Study The General and specific objectives of the study must be categorically expressed. Case studies are a type of qualitative research. This method does not involve statistical hypothesis testing. The method has been criticized as being unreliable, too general, and open to bias.
A case-control study is a retrospective study that looks back in time to find the relative risk between a specific exposure (e.g. second hand tobacco smoke) and an outcome (e.g. cancer). A control group of people who do not have the disease or who did not experience the event is used for comparison.
7 Steps to writing a Successful Case Study Sticky Post By Raz Chorev On December 19, With 2 Comments One of the main challenges a Digital, Marketing, and Social Media consultants deal with, is that many case studies companies produce (technology providers AND their clients) lack credibility.