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This item is open access. This dissertation examines the importance of company branding strategy aimed at company employees. The focus of brand equity research to date has been to advance the knowledge and understanding of the relationship between the brand and the customer.
However, brand equity can also affect a company's employees. This study proposes a theoretically structured approach to measure brand equity from the employee perspective, and its outcomes.
This study incorporates theoretical customer-based brand equity CBBE approaches of information economics and cognitive psychology to develop and test the employee-based brand equity EBBE framework.
The present study employed a conceptual framework which addresses the relationship between brand equity and employee. This approach allows the researcher and practitioner to explore the perception of the company brand from the individual employee perspective. Driven by the recognition of a need for empirical validation, the present study was guided by the research question: What is the role of brand equity for the employee?
cv writing service yorkshire Phd Thesis Employer Branding professional cv writing services usa term paper mill. Approximate price. Pages: Words. $19,50 CONTINUE. Place Branding and Social Services – ONE Thesis.. 29 Dec The present report is an evaluation of the consumer perceptions towards the brand strategy adopted by Tesco mainly. Dissertation Submitted to Greenleaf University Employer Branding 32 How to Find Key Individuals 33 Transparency 35 In business, due to the current emphasis on intangible assets such as brand names, innovation, creativity and entrepreneurship, more then previously, the. PhD Project upcoming doctoral graduates. PhD Project upcoming doctoral graduates. Create Employer Account; ON THE MARKET. Accounting - updated 4/ NAME Sustainability and Corporate Social Responsibility, Luxury Branding, Brand Strategy. Dissertation: Three Essays on the Effects of Corporate Social Responsibility on Brand and Firm.
The following interrelated sub-questions have been formulated: In this study it is hypothesised that where employees perceive their employer brand to have high equity, they are more able to deliver the company's brand promise to customers and are more likely to stay longer with the company.
Using the literature review as the point of departure, a conceptual EBBE framework was developed. A six-step approach was applied to ensure the comprehension of the measures. Using structural equation modelling SEM as the data analysis method, all major fit indices indicate satisfactory results.
The results support hypothesised relationships between constructs in the conceptual model.
The findings in this research confirm the necessity of understanding EBBE, which can enhance employee's brand commitment such as perceived value, person-organisation fit and identification with organisation. The empirical results of this study demonstrate that EBBE has a significant and positive impact on employees' brand commitment.
Moreover, this study confirms that brand commitment affects employee behaviour, such as customerorientation and retention. Please use this identifier to cite or link to this item:His recent teaching activities include Understanding Buyer Behaviour (MARK), Brand Management (MARK), Marketing Communications and Promotions Management (MARK), and guest appearances on PhD/Honours courses.
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LABOUR RIGHTS AS HUMAN RIGHTS: WORKERS’ SAFETY AT WORK IN AUSTRALIAN-BASED Bachelor of Business (Human Resource Management), Bachelor of Laws (Hons), Master of Laws A THESIS SUBMITTED TO THE QUEENSLAND UNIVERSITY OF TECHNOLOGY IN FULFILLMENT OF THE REQUIREMENTS FOR THE LLB (Hons), PhD (QUT) Professor of Laws, Queensland .